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Formula 1

Brown never saw F1 “more popular than it is today”

SAO PAULO, BRAZIL - NOVEMBER 13: Max Verstappen of the Netherlands driving the (1) Oracle Red Bull Racing RB18 and Lewis Hamilton of Great Britain driving the (44) Mercedes AMG Petronas F1 Team W13 battle for track position during the F1 Grand Prix of Brazil at Autodromo Jose Carlos Pace on November 13, 2022 in Sao Paulo, Brazil. (Photo by Chris Graythen/Getty Images)

McLaren CEO Zak Brown believes that Formula 1 has never been as popular as it is today.

F1 is currently going through a rise in its popularity. The fanbase increased in recent years which resulted in numerous Grands Prix having record attendance in the 2022 season. More than that, F1 become more popular in the US, and three races will take place there in 2023.

Brown thinks that the championship is in a good state these days.

“I have never seen Formula 1 more popular than it is today,” he said in a McLaren interview.

“I’ve never seen teams healthier than they are today. I’ve never seen the amount of corporate partners in the sport, and certainly the journey that McLaren has been on.

“TV ratings [are] up, [there are a] record number of races, record number of attendees, digital [is] through the roof – it’s awesome.”

Brown added that the budget cap should help improve the competition on the grid.

“I think what I’m most excited about is to think we’re actually just getting started.

“I think now, with the cost cap, over time, we’re going to see a leveling of the playing field, so [it’s] going to go from one or two dominant teams to hopefully five or six that can win races, and three or four fighting for the championship.

“I think that will then make the sport even more exciting, which will draw in more fans.”

He added: “The sport has taken off in North America.

“We haven’t even been to Las Vegas yet – that’s going to be another shot in the arm. They’ve just announced a very substantial television agreement with ESPN, ABC. [It] will be the best broadcast coverage, and that’s just in America.

“We’ve got new races in the Middle East. The sport is unbelievably healthy and now you have, with the cost cap, [a situation where] all these teams can afford to be in Formula 1.

“We were losing 100 million pounds when I started, which is a documented number, to where now we’re cashflow positive and going to be turning a profit.”

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