Lewis Hamilton believes that Formula 1 needs to have races in cities in order to have better engagement with the fans.
The addition of races in Jeddah, Miami, and Las Vegas to the calendar shows that F1 desires to have events in big cities rather than at traditional venues far away. Hamilton thinks that this is the right approach these days.
“I’m a bit old school. So of course, I love the history, particularly in certain circuits, but the older I get, the more I realize it’s about the people,” the Mercedes driver said.
“We could go to the middle of nowhere that has very few people, not great accommodation, not great community and for us, as individuals, driving on a track that’s historic is cool – but it’s about the people.
“And the people really do make it. We’ve experienced with pandemic, no one being in there and that’s just no atmosphere. It was like a test day. It was not enjoyable. And now we’re seeing hundreds of thousands of people turn up to the race, energized, excited, keen to learn more.
“I think the fans are at the heart of what this sport is about, they create it.
“I think, being in cities where we can really engage in communities and actually also have an impact.
“I love the Nurburgring, for example, but there’s not a diverse community there. We’re not actually impacting the place there.
“In Miami we can do something. I met a bunch of kids from diverse backgrounds, who now want to get into engineering and STEM subjects and so, it’s way cooler for me.”