Formula 1 has reported a higher-than-expected demand for tickets for next year’s Miami Grand Prix.
- More than 270 thousand people are pre-registered to purchase a ticket for the race, a huge difference from the planned capacity of around 80 thousand.
What they said:
- “275 thousand people pre-registered to purchase tickets as compared to a planned capacity of around 80 thousand,” Greg Maffei, CEO of Liberty Media, said. “1800 people have placed a $5000 deposit for luxury hospitality.”
- “Paddock Club and suites sold out the available inventory on the first day. We’ve also sold through the available grandstand tickets in the first day.”
Growing in popularity: More people in the United States are showing interest in Formula 1, proven by a record-high of 70% of first-time visitors during the race at Circuit of The Americas.
- “Of the 400 thousand people that showed up in Austin, almost 70% were attending their first Grand Prix. Usually, this figure is more like in the mid-thirties.”
- “Recently released results of F1’s fan survey show our demographic is skewing younger.”