Lando Norris thinks that he has found the approach to social media that will help him keep the balance between jokes and seriousness.
The McLaren driver is well-known for his social media activity, which puts a smile on everyone’s face. However, Norris has admitted that he is now looking to be different in order to avoid any misunderstanding from the audience and to show that he is serious when it comes to on-track action. The Briton has also spoken about his new approach to social media.
“A bit of that was reassurance and confidence from what I see on social media and stuff, just trying to be a better person and allow people to support me and like me,” Norris said.
“I don’t want people just to see me as a joker or a guy who doesn’t take things seriously, because that’s not who I am. I just wanted to show them that I do put in effort, I do work very hard to do better and get the results I’m getting at the moment.
“It doesn’t come for free. And I just wasn’t very good at showing that side of it. I feel like I’ve shown a bit more of it over the last year and a half or so.
“A bit of it was just for myself, it made me feel better, and allow people to see me for who I am, not just a joker. People just like to post those photos and videos and stuff because it makes people laugh, that’s what people love to see. You aren’t as interested in seeing hard work and things like that.
“But it also gives people a good perception of who you are as a person and that was important to me. So I changed it for personal reasons.”
Furthermore, Norris has revealed that he also wants to get more fans from older age categories.
“I love having the fan base that I have on Twitch and this young generation,” he added.
“But I also want to be accessible and be a guy that the older generation support, because they see me more grown-up – a grown guy that just wants to do well, rather than just a funny guy that’s immature and things like that, which I’m not.
“A lot of it is finding that balance for personal reasons, but also for the bigger picture and for my hard work.”