Aston Martin admitted that its livery does not stand out that much on TV, and it looks too similar to other cars. Therefore, it wants to change the color.
The re-branded outfit not only changed its name, but the livery as well, choosing an old-school green that recalls the classic color of the Aston Martin brand.
However, the dark green looks too similar to other cars. Due to that, the CEO of BWT asked the team to change it to make it look different from other cars.
“Aston Martin boss Lawrence Stroll understands that my heart is bleeding. If the Aston Martin were pink, title sponsor Cognizant would also have more fun because the recognition value would be much higher,” said Andreas Weissenbacher [CEO of BWT] in an interview with Speedweek.
“From a business point of view, it was wrong. Historically the British racing green is certainly understandable for many, not for me. The Aston Martin does not stand out on TV.”
Despite that, Otmar Szafnauer, Aston Martin Team Principal, said that the livery will probably not change, and the dark green will stay. However, he also admitted that it is true that on TV the car looks similar to other teams.
“I think that the green color suits us, that’s for sure,” he said at the Austrian GP. “I think it’s a stunning color in the sun and when you’re looking at it in person.
“But I believe we should be looking at making it pop a little bit more on television, without losing the green when you’re looking at it outside.
“I don’t know if we can do that, but that’s one thing that we’re looking to do, just to make sure that it differentiates itself on TV from some of the other darker cars.”
To add to that, Szafnauer admitted that the color of the car will not change regardless of the amount of money that BWT will offer to the team.
“With the name of Aston Martin, and Aston Martin being green traditionally, and we’re growing the Aston Martin Cognizant F1 team. I would think it will stay green,” he explained.
“Ferrari is red. Aston Martin is green.”