NASCAR has been awarded the Sports League of the Year award during the 2021 Sports Business Awards.
The award was a recognition of NASCAR’s success during the 2020 Covid-19 pandemic, being the first sports series to return to competition in the United States, and the first to welcome fans back at events.
“In June 2020, NASCAR took a stand for equality and social justice and banned the confederate flag from all properties and events. The sanctioning body reinforced its commitment to diversity, equity and inclusion, and later welcomed Michael Jordan and Pitbull as new team owners,” reads the statement.
Steve Phelps, president of NASCAR, said: “We’re honored to be named 2021 Sports League of the Year and thanks to Sports Business Journal for this incredible recognition.
“This award is a testament to the collective resolve and creativity of our industry as we worked through some extraordinary circumstances in 2020 and in the process led the way for live sports in our country.”