Aston Martin F1 team have teamed up with Racing Pride to promote LGBTQ+ awareness in motorsports.
On the first day of Pride Month, Aston Martin has taken arguably one of the biggest pro-LGBT steps in recent motorsports history, as the British F1 team partners up with Racing Pride, an organization devoted to getting members of the LGBTQ+ community involved in motorsport.
The Aston Martin team will have a few more colors on its bodywork at the French Grand Prix, as it displays the Racing Pride logos for the duration of the round. It’s a follow-on from Formula 1’s #WeRaceAsOne campaign that began last year.
Racing Pride is one of the larger LGBT inclusiveness organizations in sports. Founded in 2019, its main goal is to promote positivity towards the LGBTQ+ community in the generally conservative motorsport world.
Speaking of the deal, Aston Martin team principal Otmar Szafnauer said:
“Aston Martin Cognizant F1 Team is committed to being a safe and inclusive environment for the LGBTQ+ community, and our alliance with Racing Pride enables us to further that ambition – for our staff on both a personal and professional level.”
“Working alongside our friends at Cognizant, we’re delighted to be able to communicate a more proactive stance – especially across Pride Month – but we’re committed to equality within the organization, and this is a measurable step for us to undertake to showcase that determination.”
Richard Morris, the co-founder of Racing Pride, added:
“This landmark partnership between Aston Martin Cognizant Formula One Team and Racing Pride will have a widely felt positive impact for the LGBTQ+ community. We look forward to continuing to work closely with the team as it constantly strives to create an inclusive culture in which all team members are respected, empowered, and valued.”
The French Grand Prix will happen in three weekends time, after the Azerbaijan Grand Prix, which takes place this weekend.