Earlier this year Daniel Ricciardo generated controversy and had to apologize after brutally criticizing the habit of F1 to put too much emphasis on crashes, on their social media. His team principal, Andreas Seidl, backed him, admitting he partially agrees with him.
At the beginning of the season, Ricciardo could not hide his extreme disappointment with the way Formula 1 was managing its communication on social media. The Australian pointed out the fact that he does not find it normal to upload “Top 10 crashes” videos on social media or to keep replaying the footage of Grosjean’s crash on live TV at the 2020 Bahrain Grand Prix.
After using rough language towards Formula One, the 31-year-old was asked to apologize for his behavior. Nonetheless, even if he apologized for the words he employed to describe his point, Ricciardo refused to go back on his words.
A few weeks after this controversy, Seidl backed his newest recruit, admitting he had a similar opinion concerning the way Formula 1 chose to highlight the sport on social media. The German thinks there are way better things to exploit than the danger of the sport.
However, he qualified his remarks, giving credits to the good impact social media communication has had on the sport in the past years.
“From our point of view, F1’s social media team has done and is still doing an excellent job of promoting our sport,” Seidl said.
“Our sport is one of the most exciting ones in the world, with plenty of interesting stories on and off track. While I would say the danger may be a part of the appeal to some fans, I agree with Daniel that there’s a bigger and more positive story to be told about the sport: which F1 is also doing.”
“Think if you look at the numbers also, they have delivered rapid growth in the engagement in recent years. Also, managing to connect the sport to a lot of new audiences.”
“But I also think it was clear in his statement in the press conference, he simply didn’t use the right language,” he added, talking about Ricciardo’s post-race press conference, after the Imola Grand Prix.