Formula E’s chief executive officer Jamie Reigle says that the championship is aiming for an appearance in Japan, China, India and the USA in the future.
The all-electric Formula E series is becoming more widely regarded, attracting more manufacturers and traveling to major cities across the world. Rome, Monaco, and Berlin are just some of the countless well-known locations that the growing championship has visited. However, while Formula E cars make their appearance in spectacular cities already, the series’ chief executive officer Jamie Reigle revealed that there are still venues he hopes to secure in the future.
“I look at the markets where we need to have an impact,” Reigle told Motorsport.com.
“In no particular order, Japan is big on that list. Mainland China in a tier-one city [Beijing, Shanghai, Guangzhou, Shenzhen] is big on that list as well. India, the more I think about it, the more excited I get. You look at that market, it has a young urban population, an internationalists outlook.”
“[It’s] English speaking generally in terms of the segment we’re going after, and you have an opportunity to skip a generation in terms of electric mobility and showcase the future.”
“I’m not saying anything controversial to say that those cities are very populated and there’s lots of pollution. Electric [cars] can really transform the quality of lives in that market.”
“There are challenges but I’m really focused on that and have had good conversations with Dilbagh and the Mahindra guys to see if we can accelerate [plans for a race in India].”
Along with the three locations mentioned already, Reigle also is aiming for a round in California after its successful three-time running of the New York City ePrix.
“The final one is Western US,” he said. “That’s fits. When you talk to the prime manufacturers, they all sell a lot of cars in California. If we could end up there, that would be cool.”
Reigle was also determined to stick to street racing in major cities, which had been a part of Formula E’s identity since its debut. He said that there was “a strong commitment to stay true” to this.
“I believe that the best products, beyond sport, have really distinguishing features from their competitors: a reason to believe, a reason to buy,” he remarked. “Being in cities is really important. We’ll stay true to that. We’re having really good dialogues with some cities, which I’m hopeful we’ll announce this spring for [2022-23].”