Extreme E unveiled its first trophy, designed by Mariano Pineyrua, who took part in the championship’s Trophy Design Challenge.
Launched in October 2020, the Trophy Design Challenge invited fans to submit ideas for the championship’s Season 1 trophy. There were more than 100 entries from 31 countries, from both children and adults.
The ten best ideas were presented to a jury, which then decided on the best design.
They judged the designs on the basis of circular economy, creativity, technology and the all-important “Extreme E” factor: is the design impressive and does it evoke emotion?
After much thought and discussion, they decided on the design by Mariano (Uruguay). The concept is the shape of the Extreme E logo. For each of the five X-Prix trophies, a different material is used, inspired by the environmental theme that highlights the championship at this venue: Stone for the desert, recycled plastic for the ocean, recycled mirror for the Arctic, burnt wood for the Amazon rainforest and recycled glass for the dwindling ice glaciers.
Ali Russell, Chief Marketing Officer at Extreme E, said:
“I was blown away by the number of people that took the time to design a trophy for Extreme E, particularly as we are yet to go racing. The entrants really understood our brand, which is testament to the hard work of all the team, and there were some truly striking designs that really encapsulated all the elements of the series, from gender equality to environment.”
Mariano Pineyrua, Extreme E trophy design challenge winner said:
“It feels awesome to win the Extreme E trophy design challenge, particularly as a designer focused on circular economy and design. I really wanted to showcase the values and purpose of Extreme E with an attractive and innovative trophy. I think this category of racing will be a game-changer in motorsport worldwide and I can’t wait to see the winners lift the trophies. Thank you to Extreme E and the judging panel for choosing my design.”