Watchmaker Richard Mille has announced a partnership with Ferrari. The new contract will be a multi-year contract, establishing Richard Mille as one of the biggest sponsors of the Scuderia.
This multi-year partnership extends from the premier class of motor racing in Formula 1 to WEC endurance programs, Competizioni GT, Ferrari Challenge, Ferrari Driver Academy and the rapidly evolving Esports class. Richard Mille will not only be involved in the Ferrari Driver Academy but will also support the Ferrari Challenge racing series.
Richard Mille said regarding the partnership with Ferrari:
“As everyone knows, Ferrari is an iconic brand with an incredible history and a loyal following, from the legendary ‘Tifosi’ to the many classic car collectors. We consider it a true partnership with many development opportunities for our watches with the Ferrari designers and engineers. The whole team is excited about working with Ferrari and determined to build a strong and passionate partnership. This agreement is based on common values. Both brands forge their inspiration in the white embers of technology, and the combination of ancestral skill with the most advanced innovation and passion has propelled them to global excellence in their respective disciplines.”
“This is a very far-reaching partnership and I am particularly pleased that it also includes the Ferrari Driver Academy.”Mattia Binotto, Team Principal of the Ferrari F1 Team
“I am very excited about this new multi-year partnership. Ferrari and Richard Mille share many common values, from technology to the use of similar materials, as well as the passion we put into the conception and design of our products. Both brands bear the name of their founder and embody his dreams and visions. Richard Mille is a big fan of racing and shares our commitment to promoting young talent and getting young people interested in motorsport. “